What is Proximity Beacon?
Proximity Marketing is a feature of the Google Nearby Platform. The first time a user encounters a Proxee they are asked if they wish to see the message the device is trying to send them. Best part is users don’t need an app to receive notifications!
![](https://www.zerappa.com/wp-content/uploads/2018/10/beacon.png)
Features
Proxees are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages.
![](https://www.zerappa.com/wp-content/uploads/2018/10/Beacon-Add-Page-1.jpg)