What is Proximity Beacon?
Proximity Marketing is a feature of the Google Nearby Platform. The first time a user encounters a Proxee they are asked if they wish to see the message the device is trying to send them. Best part is users don’t need an app to receive notifications!
Proxees are low-cost, low-powered transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart) that can be used to deliver proximity-based, context-aware messages.